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Using technology to improve your decision-making process

workplace techFor your business to run smoothly, you have to make decisions, whether simple or complex.

And every decision you make can affect the success of the company in the long term.

As an executive, you have to ensure continued operation and growth of the business, and this can be significantly more straightforward by using technology.

The use of tech in business operations and activities nowadays is indispensable. Technology avails information to all decision-makers, helps speed up processes, and increases efficiency. Furthermore, technology allows department heads to better collaborate with their teams in order to execute decisions while also affording the opportunity to update employees on how to carry out tasks that will benefit the company.


Components of Technology that Make Decision-Making Possible

Technology, through business information systems, supports decision-makers in a host of ways, allowing departmental heads to better make operational and strategic decisions.


Information Gathering

People tasked with making business decisions require access to information to prepare and justify their choices. Data can be obtained from customer records, financial records, market trends, competitor profiles, and other corporate details.

To access such large amounts of data, a company can make use of a robust data management system that can store information in a central location accessible through a secure network.


Data Collection

Technology can speed up data collection to help company managers make decisions faster and more efficiently. By offering network links between consumers and the company’s central database, the company will collect current data on sales and can make decisions based on the new information.

Supply chain managers can also gather and share production and market data to make appropriate decisions on stock levels and production.


Processing Tools

Before a decision is made or implemented, it has to undergo various stages, including preparation, structuring, making, and management.

The data requirements for each stage vary. If your organization invests in business intelligence software, they’ll be able to select, analyze, and manipulate data however they want and decide what’s best for the company.



For many companies, decision-making is a process involving departments or a group of stakeholders. Through technological collaboration tools, they can converge to discuss and decide on a new project, such as new product development or marketing campaign.


How Technology Can Impact the Decision-Making Process

Decision-making can help boost business productivity in many ways.


Tracking Employee Efficiency

Monitoring the productivity and efficiency of your workforce can drive the company’s success. Technology can help analyze their performance and identify those who are struggling or underperforming.

This will guide the HR department toward hiring someone new or finding ways to boost the confidence of the existing workforce to make them more proactive and productive to the firm.

Your organization can use various tech tools, such as and Workplace from Facebook to communicate with employees and track their performance regularly.

Technology can identify habitual slackers, reveal those carrying out unlawful actions or leaking company information, and detect possible backlogs.

By identifying problematic areas for your existing workforce, you can make more informed decisions about how to distribute the workload, allocate resources differently, or find more efficient ways of completing the work.


Improving Products and Services

The success of your business depends on how well you fare against the competition. By integrating technology into your manufacturing to improve your products or providing extra services to your customers, you can increase your product’s market share.

While this can be a challenge, technology will help you identify and implement new ideas. You’ll also be able to analyze the market response, helping you to add value, improve productivity, and remain competitive.

You can use tools for social listening such as BuzzSumo, customer feedback, or simply track sales numbers to see what performs well. Additionally, historical sales data can help you prepare for seasonal spikes or slow periods, so you can prepare resources and schedule employees ahead of time.

Tech tools can also help you manage the ordering and pricing of products, make stocking and marketing decisions, and balance your inventory. This allows you to improve on planning, product design and development, and marketing decisions regarding products based on the data mined.


Asset Management

Digital asset management tools can help you manage equipment and monitor resources the company has. Knowing what your business has, where it is, and who is using it can be a goldmine of data to reduce costs and streamline operations.

Your company needs to track and control its assets to detect any weak spots that may affect productivity. With proper asset tracking, you’ll quickly identify equipment that doesn’t fill your expectations or doesn’t bring a good ROI, and decide whether replacing them is the best option.

Having this information can help you evaluate your resources, reduce unnecessary spending, and improve your decision-making about purchasing and operations.

Having a centralized database makes it easy to calculate asset depreciation and guide your decision whenever you need to conduct routine maintenance or replace the asset.

The data incurred can also help you decide about whether you can take on new clients, determine a more accurate timetable for deliverables, and save your employees the stress of working with inadequate or hazardous equipment.



Experience is no longer enough for business management teams to anticipate the consequences and risks of crucial business choices.

Technology can aid in making informed decisions that will impact positively on the company. It can be integrated with existing business processes to streamline operations and enhance performance and productivity.

Ashley Wilson is a content creator, writing about business and tech. She has been known to reference movies in casual conversation and enjoys baking homemade treats for her husband and their two felines, Lady and Gaga. You can get in touch with Ashley via Twitter.

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